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•  Microsoft Partner Brochure
•  CDW “Go Bananas” Branding
and Logo Development
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[Case Studies]
CREATIVE DESIGN / CDW “Go Bananas” Development
Fusion Factory revamped the look and feel of CDW’s “Go Bananas” branding campaign. Materials included a new logo, slogan, posters, flyers and branded giveaways. Fusion Factory developed the slogan “Outcall, Outsell and Outlast” based on the “Survivor” contest theme. In addition, the logo was created to simulate an island feel by giving life and excitement to the campaign. These items were carried consistently through all campaign materials at all CDW locations. The “Go Bananas” campaign is fully recognized as a unique marketing effort and continues to help drive sales at CDW.