Fusion Factory - Case Studies - Event Planning / Insight Bowl

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EVENT PLANNING / Microsoft: Insight Bowl

As a sponsor of the Insight Bowl, an annual college football competition held in Phoenix, Microsoft hired The Fusion Factory to coordinate a month-long sales contest among Insight reps in Tempe, Arizona, and Montreal, Quebec. The call contest was intended to use the excitement from the Insight Bowl to motivate reps to increase Microsoft product sales. The sales team with the highest month-end revenue was awarded with a VIP-exclusive suite at the Insight Bowl. The Fusion Factory planned and smoothly executed all event details resulting in the accomplishment of all the event objectives.