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[Comdex]
[Case Studies]
EVENT PLANNING / Microsoft: CDW Exclusive Comdex
In search of a creative and unique format to increase product exposure, Microsoft and CDW worked with The Fusion Factory to produce the Microsoft/CDW Exclusive Comdex. Fashioned after the national Comdex IT trade exhibition, the “mini” Comdex brought together Microsoft product managers and CDW’s downtown and suburbs sales reps for a one-day technology exhibit in a carnival-type atmosphere. Event activities for the Microsoft/CDW Exclusive Comdex were designed to increase CDW sales reps’ motivation to learn more about the variety of Microsoft products they are selling in a casual, fun environment.

The Microsoft/CDW Exclusive Comdex was greatly received by Microsoft and CDW reps. Attendance exceeded over 1,500 reps and participation at the event was one of the best ever at a product information event.