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[Case Studies]
EVENT PLANNING / Microsoft: Insight Comedy Event
The Insight Comedy Event focused on providing Microsoft product training at comedy club venues in Montreal, Quebec and Tempe, Arizona to encourage attendance and rep motivation. Event activities were designed to provide reps with an overall feeling of appreciation for their work in helping to sell Microsoft products. Activities included securing top-rate venues in Montreal and Tempe including dinner and organizing professional comedians to perform at each event
The Insight Comedy Event enticed a large rep attendance at both Montreal and Tempe locations. The training session was a valuable asset to the event and reps freely participated during the presentation. Attending reps thanked Microsoft for the event and were more energized to continue to sell Microsoft products.