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[MVP Appreciation]
[MVP Appreciation]
[Case Studies]
EVENT PLANNING / Microsoft: Business MVP Appreciation
The Fusion Factory worked with Microsoft and one of its largest resellers, CDW, located in Chicago, to plan a special event featuring former Chicago Bears Coach Mike Ditka as a guest motivational speaker at the 2002 Microsoft USA Medium Business MVP Appreciation Event. The purpose of the event was to continue building Microsoft’s relationship with CDW and to show appreciation to reps for working aggressively toward year-end Microsoft product sales goals. The Fusion Factory efficiently planned and executed a variety of creative and engaging activities as part of the special rep appreciation event.

The 2002 Microsoft USA Medium Business MVP Appreciation Event was an enormous success. The number of CDW reps that attended the event was higher than any other previous rep appreciation event. The event helped to strengthen Microsoft’s relationship with CDW and motivate reps to continue focusing on Microsoft products.