Fusion Factory - Case Studies - Public Relations / Yahoo! Mobile Internet Café Program

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PUBLIC RELATIONS / Yahoo! Mobile Internet Café Program

Yahoo! Inc., a global Internet provider, was looking for a way to have a presence at the 2002 Olympic Winter Games without paying Olympic-size sponsorship prices. Through the company’s Buzz Marketing department, Yahoo! developed mobile Internet cafés that would serve Internet content and free e-mail to visitors during the 2002 Olympic Winter Games. The challenge was to secure several locations around high-profile Olympic venues to reach as many people as possible, train the appropriate staff to run the cafés and help execute the program. In conjunction with Yahoo!’s national public relations efforts to promote the cafés, Factory personnel contacted and pitched local media about the program.

Factory PR efforts resulted in media placements focusing on the mobile Internet café program including a live feed during the FOX morning show. Through the joint efforts of Yahoo! and The Fusion Factory staff, Yahoo! was able to maintain its status as a global, well-recognized Internet provider while helping people across the world communicate with one another.